I Already Got Scammed During 618 Prep Sales: Here's What to Watch For

Let me start by sharing my own fails.

Last month I saw a promotion for 618 pre-sale on an e-commerce platform—the prices looked good, so I ordered two bottles of essence. When the goods arrived, I realized the pre-sale price wasn’t much different from regular price at all.

Felt scammed. Did some research on this year’s 618 rules and wow—the tricks are real.

First Trap: Inflate Then Discount

This is an old trick but people still fall for it.

The usual tactic: secretly raise prices before the promotion, then advertise 618 special discounts. Looks like a deal, but the final price is basically the same as always.

How to avoid: use price comparison tools, or add items to your cart early and watch the price for a week or so.

Second Trap: Pre-sale Traps

This year’s pre-sale rules vary by platform. Some deposits genuinely reduce costs more, some are just traps.

My lesson: before paying deposit, carefully check the final payment amount and total price. Sometimes deposits are non-refundable, and the final price ends up higher than usual.

Third Trap: Gimmicky Discounts

Spend 300, get 50 off looks great, right? But to hit that threshold you’ll often buy stuff you don’t actually need.

I did this before—bought a bunch of snacks to qualify for the discount. Later realized those snacks cost more than buying them at the supermarket if I hadn’t counted the savings.

My Suggestions

  1. Make a list in advance, only buy what you actually need
  2. Use price comparison tools to confirm it’s really the lowest price
  3. For pre-sale items, check the final price before ordering
  4. Shop rationally—don’t buy things you don’t need just to hit thresholds

618 is still almost two months away. Any anti-scam tips from you guys? Comments section—let’s share.